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DIGITAL MARKETING (ANALYST TO MANAGER)
December 14, 2021
We’re Hiring for Digital Marketing positions at Ecotech!
Ecotech Engineering is a leader in wastewater treatment, in the business for 35 years. We are headquartered in Bangalore with branches in Pune, Chennai, Hyderabad, and Delhi-NCR. Our vision is to be the number 1 name in decentralised urban STPs and industrial ETPs and grow revenues by 5x in the next five years. Business segments include STP and ETP new plant sales and rectification, and long-term O&M contracts. Some of our clients: GE, Unilever, Cisco, TCS, Intel, Microsoft, Toyota, Marriott Group, Phoenix Malls, Prestige, Brigade, AstraZeneca, Kissan, Britannia, and ITC. Excellence, Integrity, Teamwork, and Customer Focus are our core values. As a key member of our Digital Marketing team, you will have the unique opportunity to co-author our growth story. You will get in “on the ground floor” as we build up our business development team over the next five years. Competitive base pay (based on expertise), with potential for additional incentive structure related to KPIs after 1 year of service.
The Job – Digital Marketing (analyst to manager), based in Bangalore head-office with pan-India responsibility
Your role in a nutshell is to generate a large number of high-quality leads for our sales team. Here is how you will do it.
Curate content and automate email marketing using tools like MailChimp, HubSpot, Salesforce, etc.
Develop, communicate, and own plan for email blasts
Perform analytics on email campaigns to filter actively interested prospects for targeted follow-up using methods like tele-calling.
Develop, communicate, and own social media calendar for regular LinkedIn posts leveraging marketing content created
Leverage the LinkedIn Sales Navigator for increasing connections base of ideal prospects and engagement.
Connect with high-quality leads from database and initiate conversations to generate leads.
Create marketing content
Generate content for blogs, articles, newsletters, videos, LinkedIn posts, flyers, case studies, news, etc.
Develop and own a repository of marketing content that can be repurposed across digital and physical channels
Provide marketing content to Sales Team for digital and physical outreach
Ensure website is up to date
Database generation (Get work done through assistant)
Create and own databases of leads across different product segments, market segments, and geographies
Propose budget, strategy, and plan to purchase databases
Keep database current and communicate with Sales Team
Develop lead generation engines: webinars, polls, downloadable whitepapers to harvest contact information from high-quality leads
Manage External Agencies
Liaise with external agencies for graphic design, video shoots, content writing, social media management as we add these agencies over a period of time.
Regularly scan the market for opportunities Ecotech can leverage
Monitor competition and their marketing efforts
Help recruit 1-2 members into your business development team over the next couple of years
Coach and develop your team
Paid (inorganic) Marketing (not immediate requirement)
Propose and own advertising budget and liaise with external ad agencies
Develop SEO plan and strategy
Min. 3-5 yrs. solid experience in B2B Marketing to MNC clients
Min. 1 yr. experience with Email Marketing and LinkedIn Marketing (Desired: 3 years)
Demonstrated experience with MailChimp, Salesforce, HubSpot, or similar email automation and analytics tools is a must
Experience working with external agencies: advertising, social media etc. required
Experience managing a yearly marketing budget of at least Rs. 20 lakh desirable (for manager level)
Ability to quickly come up to speed with Ecotech’s business and value proposition
Impeccable communication skills – written and verbal
Ability to work independently and develop and own marketing initiatives end-to-end
Team Player – works well with Sales team and upper management
Highly disciplined, accountable, and meticulous with documentation
Willing to contribute in any reasonable way outside of core job duties
Highly responsive and proactive with communication
Email your resume and one-page cover letter to email@example.com. Your cover letter is your “Sales Pitch” where you “market yourself” by concisely and convincingly telling us why we should hire you. Examples (portfolio, case studies) of content you have authored, campaigns you have conducted, etc. and impact of those will send you to the front of the line.